Looking for Web Marketing Expert?

What is Web Marketing or Search Engine Marketing (SEM)?

Search engine marketing, or SEM, is a form of Internet/Web marketing that promote a websites by increasing their visibility/web presence in search engine result pages called SERP.

SEM Usually goes hand-in-hand with SEARCH ENGINE OPTIMISATION.

Search Engine Marketing Campaign

Your SEM campaign consists of purchasing ad space on a specific search engine (google, yahoo, msn or others). The great advantage of SEM over old traditional web site banner ads is your ads are now targeted to a specific key word or phrase that are entered into the search engine. So, when a user saerch for a phrase that matches the phrase you've chosen, your ad appears. This way you're ensuring that your ad is only displayed to people who are actually looking for your product or service. Click here to visit our SEM web page for more details.

The main search engines players are:

Google
Yahoo!
MSN
Microsoft Live
Ask.com

The main search engines players has the following SEM methods:

• Paid placement or Pay-Per-Click
• Paid inclusion

Web Guru's goal in offering SEM is to expand its offerings to help businesses learn to use the advertising opportunities offered by search engines.

AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.

MSN Ad Center

Microsoft adCenter is pay-per-click advertising for budgets of all sizes.

Yahoo Search Marketing

Yahoo began offering this service after acquiring Overture Services, Inc. (formerly Goto.com)

What we do to achieve SEM results?

Web Guru offers search engine marketing (SEM), Serach engine optimisation (SEO) and web site design services New Zealand wide. Web Guru is based in Waitakere, Auckland, New Zealand.